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"The last thing that you want is your personal messages, and even some flirtation, to be exposed to the world like data was through Cambridge Analytica's research."Zuckerberg knew the privacy concerns coming into Tuesday's announcement and hoped to reassure the audience they could trust Facebook with their dating lives.
"I know a lot of you are going to have questions about this, so I want to be clear that we've designed this with privacy and safety in mind from the beginning," he said.
The new dating feature was announced on the same day who allegedly used his internal access to stalk women through the social network.
Facebook didn't say when the new dating feature would roll out for its app.
Buell became the company's president and chief technology officer in 2017 and was tasked with cleaning up the company's massive mess and getting people to trust Ashley Madison again. "These are very intimate details of a person's life, something that people care a lot about," Buell said.
"What they're going to have to balance is how they utilize the information on their app." It's Complicated: This is dating in the age of apps. Cambridge Analytica: Everything you need to know about Facebook's data mining scandal.
It also said it doesn't plan to use information gathered from dating profiles for ads in your News Feed.
That led to a #Delete Facebook movement across social media in March and in two days of hearings to explain what went wrong.
To cope with the blow to its reputation and step up its privacy, Facebook has been unveiling new privacy-focused features like "Clear History" and easier ways to control how much the social network knows about you. Facebook last week reported that sales rose in the first quarter of 2018, and it said it saw an increase in the amount of time people spent using its platform.
Lee ran Facebook's spam operations team from 2014 to late 2016, with a focus on stopping online romance scams.
He'd see hundreds of fake profiles every day on Facebook designed to trick women and extort money from them.
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Getting over data trust issues is something Ruben Buell, the president of adult dating website Ashley Madison, is very familiar with.